A very nice article in Tatler this month features our work for HSBC at Hong Kong’s first Premier Elite Wealth Centre in the iconic 1 Queen’s Road Centre HQ building in Hong Kong. It highlights our heritage wall and features the pop art-inspired display in the bar area.
“There’s a quiet revolution happening in the heart of Central. Inside the iconic HSBC Main Building—one of Hong Kong’s most recognisable architectural icons—banking has taken a sophisticated turn. With the launch of its first ever Premier Elite Wealth Centre, HSBC is boldly reimagining what financial services can feel like: not transactional but experiential; not expected but exquisite.
First unveiled in 2023, HSBC Premier Elite is designed for affluent people who see wealth not as numbers but as possibilities. With bespoke wealth strategies, exclusive privileges and a philosophy rooted in personalisation, it was only a matter of time before the experience needed a home to match. The new Centre is that home—imagined not only as a new space but a new standard.
Located on the fifth floor of the iconic building, the Centre marks a milestone in HSBC’s 160-year journey—one that has always been defined by innovation and evolution. From the moment you enter, it’s clear this is a different kind of financial experience, one that’s less boardroom, more five-star lounge. Step inside and you’re greeted not by queues and counters but by soft textures, sweeping views of Victoria Harbour and an atmosphere more reminiscent of a private club than a financial institution. The space is thoughtfully inclusive—from the double-height curved marble reception desk that accommodates wheelchairs to family-friendly rooms designed with care in mind …
… Bespoke touches are everywhere in the Centre. Heritage displays showcase HSBC’s 160-year evolution, while a digital art installation, Legacy in Motion, animates the transformation of HSBC’s banking halls over the decades.”
For more on this see the Tatler article here.
And they even made a nice video walkthrough.