In March 1865, HSBC opened its doors for business in Hong Kong, helping to finance trade between Europe and Asia. A local bank in Hong Kong subsequently grew into a global financial institution. Leveraging the heritage of the global company with local historical references, we have designed a series of History Walls incorporating graphics, objects and audiovisual in offices from Birmingham to Tokyo. The latest in a heritage wall for a new HSBC Singapore Wealth Centre.
The Centre is part of the bank’s broader strategy to scale up its wealth business to serve the burgeoning affluent segment in Singapore, increasing its investment fivefold in its physical network as it pivots its branches into wealth centres to facilitate comprehensive wealth conversations with clients.
Integrating sustainability, technology, and lifestyle elements, it aims to deliver an elevated and differentiated client experience and facilitate meaningful wealth conversations – whether it be related to asset building, education for children, family protection as well as next generation planning.
“HSBC’s continued investment in physical and digital infrastructure is a testament to its commitment to ensuring every client interaction is meaningful and tailored to their unique needs,” said Ashmita Acharya, Head of Wealth and Personal Banking, HSBC Singapore. “The new centre is part of our dedication to providing the best possible environment for wealth management, reinforcing our long-term commitment to Singapore as an international wealth hub.”
Our Heritage Wall drew on beautiful vignettes from bank notes issued by HSBC in Asia over the years, and displayed replicas of early HSBC bank notes and a Board of Directors’ minutes from the establishment of the Singapore Agency in 1877, highlighting the bank’s rich heritage and longstanding commitment to Singapore.
