“Swire properties has been at the forefront of transforming Hong Kong’s urban landscape for 40 years, creating lasting benefits for all its stakeholders and enhancing communities in Hong Kong and beyond…” Martin Cubbon
Our challenge was to create an experiential manifestation of this Power of Transformation. We did this by choreographing social spaces, augmented reality and an immersively dynamic audiovisual experience to reveal the direct relationship between the specific offers of Taikoo Place and their catalytic impact on the well-being of people living and working there. We provided demonstrable examples of exterior urban transformation illuminating inner lives.
