Here we see David Liao, HSBC’s co-CEO for Asia and the Middle East, standing in front of just some of our heritage inspired graphics at HSBC’s new building HyQ Tower in Qianhai, Shenzhen.
The HyQ Tower, in the Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone, is the bank’s first wholly owned building in southern China and involved an investment of more than 4 billion yuan (US$550 million).
Working with HSBC Archives, we provided a series of graphic solutions inspired but the bank’s amazing history (which this year celebrates 160 years!).
The building is home to HSBC China’s Shenzhen branch, HSBC Qianhai Securities and HSBC Software Development Guangdong, a fintech centre. The bank said the tower would be a nerve centre to propel business growth in the Greater Bay Area, a collection of southern mainland cities – along with Hong Kong and Macau – that Beijing would like to be a globally competitive economic zone by 2035.
The Qianhai building will house securities and financing services, wealth management, as well as private and commercial banking. Back office support will also be on site.
“We’re in one of the most energetic areas in this huge market of China, boosted by the national strategy that promotes the Greater Bay Area,” David Liao said. “Hong Kong as an international financial centre can play its role as superconnector.”
“We hope to provide better services and bring partners from the entire ecosystem here to continue connecting Hong Kong’s international financial centre with the Greater Bay Area’s economic power to drive corporate growth.”
The “y” in the building’s name resembles an upside-down Chinese character for people.
For more about this significant investment from HSBC in China.